The price jump from $50 to $60 is big news with the Next Generation. I'm confident gamers will vote with the dollars as they've done so in the past. Frankly, for all the hours I've logged on games like Halo 2 and Mario Kart, I'd have gladly paid $70 or $80. I'd pay double for a game I know is going to keep me entertained for this long. 10 months later and I'm itching to try Halo 2's playlist update! Thats saying something. Conversely, I hope this opens the door to budget gaming more in the next round. More under-$30 games could mean a stronger focus on innovation with shorter games. Katamari Damacy is a prime example of a low-budget high-concept title. At $50 it would have a hard time moving, but on a budget gamer's plate its fair game. and I have a feeling by the time they hit the third game in the series they'll have no trouble asking for and getting premium dollar. Splinter Cell, Madden, Halo, Zelda, Metal Gear... they can all name their price now because the fans of these series HAVE to have the latest and know they'll get their money's worth. But the big franchises of the future should be aiming lower for the budget gamers. Advent Rising had some big buzz which was killed by mediocre reviews. I'd bet Majesco would've done much better if they'd gone right to $30 and risked a bigger loss. Now its in doubt whether the 2 planned sequels will still make it out and I'm sure Advent's fans can't be pleased. Majesco should think about pushing a lower price on the next release if it comes to that. Ditto for Psychonauts which is getting great reviews but losing on sales because Xbox heads won't drop premium cash on a single player platform action game! I don't mind dropping a few dollars on a potentially bad/potentially good game. Astro Boy taught me that a good game can in fact come out of no-where. But when I'm going to spend more on a game than a week of groceries, I better see the value and know what I'm getting!